Little Debbie Launches Fan Merchandise Website

HARRISBURG, NC (May 10, 2006) – Little Debbie, in conjunction with the Wood Brothers/JTG Racing Team, announced the creation of their fan merchandise website featuring branded products from clothing to key chains.  The site, now online, is registered as www.littledebbienascar.com.

Featured products include Little Debbie race team apparel for men, women and children, and souvenir collectibles from key chains to a children’s No. 21 Little Debbie Ford Fusion authentic racing pedal car.

“This is another way to connect with our fans in addition to our at-track offerings,” said Steve Vogt of McKee Foods, the parent company of Little Debbie.  “Statistics have shown a steady climb in the number of e-commerce websites and their success at connecting with people’s purchasing decisions,” he added.

In order to celebrate the kick-off of the site, www.littledebbienascar.com is offering three separate buyer-incentive programs to generate sales and create value-added benefits to their fan base.  Incentives include a discount for volume orders, a Kenny Schrader autographed hero card for any order over $50 and a monthly “featured item”, in which a purchase leads to a free token gift.  There will be a special children’s area of the site added in the near future.

“We hope to make www.littledebbienascar.com one of the top NASCAR fan merchandise sites on the Internet,” Vogt said.